Conceptual Illustration (comprehensives, production art and storyboards)

Turnaround Time

Turnaround time for conceptual illustration varies depending on the amount of detail and the number of revisions needed to accomplish the desired look of the project. In most cases conceptual designs and storyboards are made up of rough drawings which are intended to give an idea of what the finish product will look like. Conceptual illustration is fast paced work however sometimes clients will request very tight illustrations that take much longer to complete.

Guideline for Pricing

Hourly rate for conceptual illustration: $75 an hour*

*Additional Pricing Info: The hourly rates above are general guidelines for our services and for changes made by the client after approval of any artwork produced. Serkworks' prices are based on the project rather than by the hour. This allows us to adjust the price according to the complexity and size of the project.

Conceptual illustration is unlike commercial illustration in that in most cases the artwork produced is not intended to be viewed by the general public. Not often do you see conceptual illustrations printed on a t-shirt or as part or an advertising campaign. Conceptual illustration is used in the preproduction stage of a project's development and serves as a blueprint to the final product. Because conceptual illustration is not intended to be marketed Serkworks usually does not charge a usage fee as with commercial illustration. There are however some exceptions to the rule, for instance a client may commission a concept drawing of a new home, She then may want to print the drawing and sell the prints to home owners. In this case a usage fee may apply. (See the section on usage fees under Commercial Illustration.) In any case Serkworks retains the right to any physical artwork we produce. The ideas and concepts belong to the client. The client may wish to purchase the physical artwork for an agreed upon amount otherwise the artwork is returned to Serkworks following the end of the production.

Note: Rush jobs usually involve rescheduling projects that Serkworks already has in progress. Thus in many cases a premium is added. Serkworks may charge a "cancellation fee" for jobs terminated by the client after work has been done but before delivery of the final art, equal to 75% of the negotiated amount. Any additional expenses that are incurred, i.e. messengers, models, travel etc. will be added to the final payment

The Process

Step One: Assessing the Project:

We discuss the details of your project. Using the details discussed as a basis Serkworks will provide you with a personalized estimate. After the estimate is approved and returned to us along with a down payment of 1/3rd of the total amount of the project we move on to step two.

Step Two: Conception

Serkworks begins this process by fleshing out a few ideas usually in the form of rough sketches or marker renderings. We will then submit the initial designs for approval. At this point the client will suggest any alterations he would like to see. Serkworks will often stipulate the number of revisions allotted for a particular concept. Any alterations beyond what is stated in the original agreement will be billed separately. Once the concept is acceptable to you. We move to the final step. You can ok the final sketches either by email, post or fax. Once we receive a go ahead from you Serkworks can proceed to do the final art. Any additional changes made by the client after approval of the final sketch will be billed at the hourly rate. After approval of the final sketch we ask that you pay a second installment of 1/3rd of the total amount of the project.

Step Three: The Presentation

In many cases the conceptual drawings and storyboards is presented to a panel for approval. Serkworks can professionally mount the concepts to presentation board or scan them for use in a slide show presentation. Once the final presentation is complete and you are satisfied with the results Serkworks then receives the remaining 1/3rd and delivers the artwork on disk or via email.

Other Services

Commercial Illustration (illustration, cartooning, character design)

Logo Design (corporate id and branding)

Graphic Design (graphic design and creative services)

Web Design (static and Flash animation)

Serkscapes (murals and themed environments)